TURKISH VISUAL COMMUNICATION DESIGN ANDIT'S BONDS WITH CULTURAL VALUES

Abstract

Author(s): Banu nan├ž UYAN DUR

Thereareoverallvaluescreatedbyeverycultureovercentruies. Values, normsandbeliefs, whicharedescribed as theculture's "invisible" side, areloominglarge in theartifactsthataredescribed as theculture's "visible" side. Inthisarticle, it is researchedthat, towhichextent "Turkishvisiualcommunicationdesign" is abletocreate a uniquevisiuallanguagereflectingthe "TurksihCulture", andbyconsidering "visualcommunicationdesign", as one of theinvisibleculturalelements, in terms of interculturalvisuallanguagedifferences. Thevalue of visualcommunicationdesign is increasing in thisvisualerawelive in. Visual communicationdesign, which has a broadspectrum of printed, animatedandinteractiveproductsand as an interdiciplinaryfield, can be used as an importanttool of cultureconveying. Inthiscontext it is discussed in thisarticlethat how can weusethispower of visualcommunicationdesign, which is a fieldthat can carryTurkishculturalvaluesandboundlessheritagefromlocaltoglobal.

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