AN EXAMINATION ABOUT THE CONSUMER ATTITUDES TOWARDS BIOTECHNOLOGY AND PERCEIVED BENEFIT AND PERCEIVED RISK

Abstract

Author(s): Ay?e Sezen BAYO?LU, zlen ZGEN

Consumer attitudes are believed to be a major factor influencing the extent of the future development of the gene technology. Genetic engineers and scientists are aware that consumers have a strong impact on the progress of biotechnology. Even when consumers assume that biotechnology is associated with relatively high risks and rather unknown consequences than other Technologies, they do not reject biotechnology altogether. It is claimed taht consumers have more positive attitudes towards biotechnology applications which are conducting on medical field than those involving agricultural and food sectors. This research was planned for determine the consumer attitudes towards biotechnology and affecting factors of perceived benefit and perceived risk towards biotechnology, and carried out on totally 360 consumers in Ankara. 

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