WOMEN IMAGE IN ARTS AND ADVERTISING

Abstract

Author(s): T├╝lin CANDEM?R? T├╝lay CANDEM?R** Behice Ba?ak ├ľZ

The message wanted to be given in arts and advertisements with the woman image is to combine their World of images with the real World. The media which has helped to shape of economic-cultural globalizing with the development of mass media in arts after 1980, has created several social encodings that include also woman image/imagery. Sense of art of Post-modernism-New Conceptualism and Hyperrealism (Photorealism) examine the social codes/indicators with the approaches questioning the woman image and meta-woman image in the coded society that has been created. ?n this study two artists Cindy Sherman and Lee Price and advertising campaigns of Toscani’s Benetton and Calvin Clein will be compared. General message of these advertisements with the woman image they present is to reflect them as a part of the nature and society out of sexual taboo. Besides they reshape them to create prototype ideal meta-woman image as a viewing object/sexual taboo to catch the attention of consumers. Thus the woman image comes out as the building block of the consumption culture. As a result today meta-woman body in arts and advertisements included messages is perceived as a dynamic machine and it is observed that awareness is increased with the art objects and advertisement designs which stun the consumers for the woman to find her place in society.

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