Author(s): Sibel KARADUMAN, Enes ET?NKAYA

As part of the digitalization process, the media has undergone significant changes in recent years. The new media, which is positioned as an alternative to traditional media, and the conveniences provided by the new media to the users can be given as examples of these changes. With the development of internet infrastructures and the proliferation of usage of tools such as computers, smartphones and tablets, monitoring styles have started to change. The emergence of digital platforms and the ability to access digital platforms from anywhere via a device connected to the internet are the innovations that digitalization brings to human life. As a result of these changes, television is no longer the only alternative for audiences. TV series, movies, documentaries, television programs, etc. can be viewed on the internet and also optionally selection can be made among the content. The transformation of the media along with digitalization has brought a new dimension to reception researches, which has an important place in the field of communication studies. Recent audience research focuses on the viewing practices of the audience who watch series online. This study is a reception research for the audience profile who watch series online in the context of Atiye which is the second Turkish series of Netflix. Data were obtained using the method of in-depth interview with 12 participants who watched the series. In the study, which obtained qualitative data on the audience-content relationship, it was found that individual, social and cultural differences were effective in viewing practices, and the audience made decoding in this direction.


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