VISUAL COMMUNICATION DESIGN AIMED TO FASHION ADVERTISEMENTS: VISUAL ANALYSIS OF PRIZE WINNING FASHION SECTOR PRESS ADVERTISEMENTS IN TURKEY

Abstract

Author(s): Cem GZELOGLU

Graphic design is the basic visual part of the advertisement swhich are promoting the fashion and fashion products as well as to increase the sellings by communicating with the consumers. In this context, the main univers of there search is determinated as K?rm?z? Advertising Awards’ Fashion, Textile and Personal Accessories Category. These advertisements are selected from 2002 until 2012. Year 2001 is the fisrt year of this awards and 2014 is the last year. Visual Semiological Approach of Groupeµ will be used in this research as a visual design analysis technique of these advertisements. There by to promote them selves and the persuasion processes by the visual ways will be explicate of the fashion brands in our country and also plastic value, icons, colours and figure will be handled by hese analysis.

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