VIRTUAL ECONOMIES: EXCHANGE AND MARKETING

Abstract

Author(s): Kadri G繹rkem AKA

Massive Multiplayer Role Playing Games (MMORPG), played online by thousands of players, by nature require players to interact with each other for a variety of reasons. Through these interactions, occurring on many levels, virtual societies with players whose characters are of different professions emerge in these games within which trade occurs. These trade exchanges of virtual currency, items, property and services make way for the emergence of virtual economies within these games. This work describes in detail the concept and general features of these virtual economies found in MMORPGs and discusses the role of exchange within them as well as whether marketing has a place in the conduction of this virtual trade.

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