TWITTER'S POWER TO CREATE AGENDA IN TRADITIONAL MEDIA AS A SOCIAL MEDIA NEWS NETWORK: AN ANALYSIS FOR NEWSPAPER NEWS

Abstract

Author(s): Emel KUŞKU ÖZDEMİR

In the present century, the information communication technologies that have emerged through the use of computer in conjunction with communication technologies, have not only made changes in many fields, but also enabled computer-based communication. In addition, computer-based communication has created the concept of social media as a communication medium that changes the ways how communities communicate and receive information, and this new media environment has taken its place in the literature as a phenomenon that creates a change in communication theories and models. In this context, a new era has begun to be discussed regarding with the relationships between one individual and another; between individual and society; and between individual and media. For this reason, nowadays, priority issues asserted by the public have come to the fore more than ever via social media, and social media has reshaped the relationship among individual, public, and media agendas. In this context, the discussion of today's agenda-setting process on three main issues has become inevitable. These discussions are based on; how the social media agenda is shaped; how it shapes the other agendas; and how it affects the traditional media agenda. Based on these questions, in the present study, the influence of social media in creating agenda in Turkey print media was investigated, and the reflection of the news on Twitter, a social media environment, to the reports in newspapers, which are traditional news media, was examined. For the data analysis of the study, three criteria were used. As a social media news source, Twitter’s state of being a source for the news on the website of Hurriyet newspaper, which is being sold all over Turkey with highest circulation rate; the rate of its being a source for the news on the website; and the types of headlines preferred in the newspaper for the news got from Twitter were investigated according to these criteria. The findings were interpreted in terms of news spread relationship between social media news and newspaper news.

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