Author(s): Hannah James*
The 'new' traveler's' demands and expectations are changing as well. The search for new experiences, new adventures, and new ways of life has led to this idea known as 'new tourism.' More and more attention is being paid to exploring new frontiers or daring to go where traditional thought would not allow. "New" tourists, on the other hand, are increasingly being seen as caring about the environment, showing respect for the culture of their host countries, and wanting to experience and learn rather than just observe. Participants rather than spectators are the new" tourists. The new tourist experiences are now based on things that would never be on the list of the "mass" tourists, like adventure, getting off the beaten path, and getting to know the locals. A Tourism Marketing Knowledge Grid is created and used as a review framework in this paper. According to the grid, existing research on tourism marketing has primarily focused on the manner in which service promises are made and kept, and it has primarily produced frameworks to enhance managerial decision-making or provided insights into associations between constructs. It is uncommon to find strategic principles supported by an understanding of relationships between causes and effects. These results point to exciting opportunities for future research, such as increasing focus on tourist-friendly promises and developing research and strategic principles; increased use of longitudinal, quasi-experimental, experimental, and unstructured qualitative research designs; and a greater emphasis on studying actual behavior.
The purpose of this paper is to examine how the pilgrimage phenomenon has developed over the past few decades. Pilgrimage was the first form of tourism-related mobility thousands of years ago. Its importance has diminished over the past few decades as other aspects of tourism have gained prominence. Despite the fact that modern tourism is considered to be a relatively new phenomenon, it clearly has its roots in the ancient practice of pilgrimage. In point of fact, it is difficult to comprehend the development of tourism without a thorough understanding of the ancient practice of pilgrimage.
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