Menu

THE USE OF UNITY AND ADMINISTRATION IN ADVERTISEMENTS AS A SOCIAL MESSAGE APPEAL: A ANALYSIS FOR BANK ADVERTISEMENTS

Abstract

Author(s): Burcu ÖKSÜZ, Erdem GEÇ?T

From the past to the present, many political, economic, and social crises around the world, as well as the natural disasters occurring in the deep impact on societies and most of the time it is seen that individuals are engaged in each other. In particular, the interventions to destroy the unity and solidarity of a nation in a socio-political context have often caused a negative reaction in large sections of society. Parallel to this, the national unity and solidarity that individuals have in the institutional level is also found in the communication studies of brands. Hence, the scope of work of the four corporate ads banking sector banks operating in Turkey was analyzed by semiotic method. As advertising message appeals; it has been determined that text, visual and sounds are used for concepts such as national unity and togetherness, national values, homeland, nation, flag, land, culture, deep-rooted history consciousness, traditions, and struggle together.

Announcements

You can send your paper at https://www.scholarscentral.org/submissions/international-social-research.html

  • The Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararası Sosyal Araştırmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google Scholar citation report
Citations : 27

The Journal of International Social Research received 27 citations as per Google Scholar report

The Journal of International Social Research peer review process verified by publons
Get the App