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THE TRANSLATION ISSUES OF TELEVISION ADVERTS

Abstract

Author(s): Sevtap GÜNAY KÖPRÜLÜ, Derya O?UZ

The purpose of this study is clarify the translation issues, linguistic and non-linguistic factors effecting translation encountered in the target language translation of the foreign production advertising films broadcasted on televisions. In this context, the main purpose to be considered in translation of television adverts and the translation methods from which translator benefits were focused on. In this study, primarily advertising language and text, advertising text in terms of text genre within the scope of science of translation, translation methods and equivalence were discussed; the problems encountered in the translation of television adverts were evaluated in terms of translation terms by taking examples from foreign television adverts and some suggestions were provided at the end.

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Citations : 27

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