THE STUDY ON IMAGE OF WOMAN AND MAN IN NUTRIMENT ADVERSTISEMENTS IN TURK TVS

Abstract

Author(s): Kubilay Hasan APAK, Fevzi KASAP

Advertisement that is one of the base components of marketing is also one of the tools that are very important for brand managers in developing a brand personality. For this reason, a very big part of the marketing communication efforts is aimed at developing brand personalities through advertisements.

In face of continuously growing competition and changing consumer preferences, advertisements becomes one of the marketing communication components for enterprises and it provides appealing opportunities to enterprises which aim to reach target markets quickly and effectively. Companies track the target customer behaviours in market. Companies which trade in food industry uses the image of ladies and boys with the sexuality object.

The aim of this study, analyzing the state of spiritual,individual and sociological effects in terms of sexuality to target audiencein food advertisements.

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