THE SPONSORSHIP APPLICATIONS IN TURKISH SPORTS

Abstract

Author(s): H. AHAN,A. D. AYDIN, S. AKPINAR, K. Y. AYTAÇ, S. YÜKSEK, M. ULUKAN

The aim of this paper is to say that, in recent years the applications of sport has reassess, and which has used it consistently, it is also displaying the regulatory framework and the financial extent. Here the literary model has been used. The problems which are related with the literary search are being given systematically and a theoretical framework has been formed. In the research out of the data resources, the information related with this issue has been expounded from the Youth and Sport General Management sponsorship department. Here, since the year 2004, as the sponsorship law had done, the amount of sponsorship was totally 51.573.227 American dollars which had done as %71 cash, %29 sponsorship of equipments and this amount’s % 64 to clubs and the rest % 36 which was delivered to the federations sportsmen, department presidency, city directorship and other was fixed. As a conclusion, although sport sponsorship which has practice that got acceleration in Turkey for the last few years, every year increased with important number. But, when taken into account of the sport sponsorship is at the level of 50 American dollars; it is seen that Turkey is below this level. Especially on the increasing of sponsorships which has an importance on development of Olympic Sports and in order to present this issue to institutes, it is concluded that the sport administrators must be make more effort.

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