THE PRESENTATION OF POLITICAL PARTIES AND LEADERS IN COLUMNS: THE EXAMPLE OF CONSTITUTION REFERENDUM ON 16 APRIL 2017

Abstract

Author(s): Abdulkadir GÖLCÜ, Gökmen YÜKSEL

In democratic societies, the press must realize its various missions, such as informing public opinion in political processes, creating a discussion environment, contributing to the formation of social political consciousness. In the realization of these missions, the press employees have different tasks. Columnists have also undertaken a mission to elaborate political issues in political processes, to handle the details that the public has missed, and to convey the right information about political actors' projects and political parties' politics. They carry out this mission by influencing the political attitudes of the societies in various ways in line with their political tendencies. The most obvious distinction between columnists in this process is emerging in the representation phase of political actors and political parties. In this study; it is aimed to reveal the influence of the political attitudes of columnists on the representations of political parties and political leaders. It also examines the influence of the political tendencies of columnists in the formation of differences and similarities in the representations of political parties and political leaders in their columns. In the scope of the study, columnists of Cumhuriyet, Sözcü, Hurriyet, Sabah, Star, Yeni ?afak, Orta Do?u and Yeniça? newspapers with different political tendencies were examined by content analysis method. Corner texts written for the Constitutional Referendum on April 16, 2017 constitute the sample of the research. The sampling of the work was formed by columns written in these newspapers about the 16 April 2017 Constitution Referendum. In this context, the 15-day period between April 1 and April 16, 2017, the articles on the corner that were of interest to the referendum were taken in hand. According to the findings obtained, it is seen that not all political parties and political actors are equally allocated in the representations realized by the columnists. Beside this, ?t was found that columnists in Turkey have lack of the discussion culture. However, they have shown that they have constructed representations and meanings that reinforce and even normalize negative behaviours such as insults and curses.

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