THE PRAGMATICS OF CHRISTIAN RADIO ADVERTISEMENTS IN LAGOS

Abstract

Author(s): Emmanuel Adedayo ADEDUN

This article utilizes the resources of pragmatics to study Christian religious advertisements aired on the radio in Lagos, Nigeria. The advertisement of Christian religious programmes on the radio in Lagos has become a rule rather than an exception. This is consequent upon the desire of various Christian religious organizations not just to attract a large following but also to be listed among the elitist groups. The article found that strategies such as event-ornamented words, liturgy and affective vocabularies were used to motivate the target audience and to engrave the names of their religious groups in the minds of the listeners. 

Announcements

You can send your paper at https://www.scholarscentral.org/submissions/international-social-research.html

  • The Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararası Sosyal Araştırmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google scholar citation report
Citations : 27

The Journal of International Social Research received 27 citations as per google scholar report

The Journal of International Social Research peer review process verified by publons
Get the App