Author(s): M. Emre KÖKSALAN

The postmodernity has been considered mostly as a controversial discourse at epistemological and methodological level since the end of 1970’s. As the notion itself has various cultural, socio-political and/or economical aspects, it’s generally seem to be characterized by the decline of meta-narratives (like grand theories, rules and/or norms etc.), fragmentation of modern subjectindividual, and transformation of industrial age in behalf of developing concepts and practices like multiple-subject, minor-narratives, post-fordism, and neo-liberalism (mobilization of work, education, politics and social integration). The postmodern television having the aim to respond to these demands developed some crucial strategies mostly regarding its audiences while benefiting from the opportunities that neo-liberal economy and new communication technologies have provided.. Departing from a critical perspective oriented by political economy and cultural studies highlighted by Golding and Murdock, this paper aims in general to provide a better understanding of this new “audiencehood” in order to unveil the ideologies of postmodern television by analysing descriptively a Turkish TV program called “??te Benim Stilim (Voila This is my style!)”.


You can send your paper at Online Submission System

  • The Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararası Sosyal Araştırmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google Scholar citation report
Citations : 7760

The Journal of International Social Research received 7760 citations as per Google Scholar report

The Journal of International Social Research peer review process verified by publons
Get the App