THE INTERACTION BETWEEN PERCEPTION OF THE BRAND VALUE OF THE WOMAN CONSUMER AND THE MARKETING PUBLIC RELATIONS TOOLS AND AN APPLICATION IN THE GSM SECT

Abstract

Author(s): M. Serdar ERC?? Fatma GEÇ?KLI

The purpose of this study is to determining the interaction between perception of the brand value of the woman consumer and the marketing public relations tools and present the extent of each tool’s influence on female consumer’s perception of brand value. The sample of the study comprise of female consumers in the province of Trabzon. Survey questionnaires was distributed to 375 consumers by meeting face to face. SPSS 20 data analysis program was used in the data analysis. Averages, Standard deviation, frequence distributions, correlation and regression analysis has been used in the data analysis. According to the findings of the study, the majority of the famale consumers present their preferences. Television and radio advertisements, sponsorships, promotions, publicity campaigns and electronic mails are influential on the famale people’s perception of brand value. On the other hand fairs, festivals, and newspaper and magazine advertisements are not found to be influentia

Announcements

You can send your paper at https://www.scholarscentral.org/submissions/international-social-research.html

  • The Journal of International Social Research / Uluslararas─▒ Sosyal Ara┼čt─▒rmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararas─▒ Sosyal Ara┼čt─▒rmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google scholar citation report
Citations : 27

The Journal of International Social Research received 27 citations as per google scholar report

The Journal of International Social Research peer review process verified by publons
Get the App