Author(s): Nuriye ÇEL?K
This study aims to show how morale values are directed and reproduced through media tools. For this purpose, a series of “Ufak Tefek Cinayetler” broadcasted on prime time on a national television has been considered, and the approaches of the users of the Ek?i Sözlük have been examined against the two cases of cheating which on that series. The importance of research is the ability to reveal the changes in the moral perception that the media creates in individuals. Accordingly, important communication and interaction tools such as the media can change the universal values of the individuals, soften it and facilitate the adoption of other aspects. The aim of this study is not to judge the moral conception of the fictional characters but to put forward how the audience is guided by the media and how to reproduce the moral values in the desired way by the media. Because the media is not only producer moral values but also many vital institutions such as democracy, government forms, public opinion and so that the importance of the power of the media and the importance of interaction between the media and the audience is hidden at this point.