Author(s): Mürsel GÜRSES
Each individual has curiosity about what the "other" thinks about him, and he does not behave as himself to make the "other" think positive about him. He becomes careful about his attire, his daily care, the way he behaves and the way he speaks. The societies also pay attention to the "other"s images about "us" like the individuals. They consult various sources to gain information and makes advertisements/ publicities to delete the negative images.