Author(s): Elif BA?

There is a fundamental role in the formation and change of the mass media's value judgments, influencing the audience and influencing the audience. The feminine situations presented in television programs, serials, programs for women, competitions, films are aimed at reflecting the desirable woman who should always be. Women who do not exhibit ideally defined behaviors are punished, marginalized, excluded or left alone. The masculine mindset, who wants to hold the power, protects his homeland and takes his woman under his wing to protect him from all evil and trouble. As Saktanber (2015) points out, women are presented in the media as âr altruistic mother ”or“ loyal, good wife ”patterns in various media, and in many women, they mediate the establishment of this discourse. Cinema films have a special place in the media. Especially the effect of the period films called “Ye?ilçam cinema” continues to be watched today. Especially in melodrama films, discourses about the family and women are conveyed to the audience within the subtexts. The aim of this study is to reveal that gender-based rhetoric is reproduced against women under the influence of masculine mentality from the film Bir Demet Menek?e (1973), directed by Zeki Ökten. As in the stories of Dede Korkut, ungrateful, nagging, nasty, wandering, gossiping and male types of women who do not listen to the word correspond to negative women; The man who obeys his man and welcomes his guests even though he is not a man is positive female qualities (?mançer, 2006: 145). It will be tried to show that gender roles are reconstructed by masculine discourse through the films by mentioning that women are subjected to dual distinctions with their housework and attitude towards their spouse.


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