THE EFFECTS OF TOURISTS' PERCEPTIONS OF EMOTIONAL FOOD ATTACHMENTS AND GASTRONOMY IMAGE ON BRAND AWARENESS OF TURKISH CUISINE

Abstract

Author(s): Muammer BEZ?RGAN

Today, gastronomy tourism is among the most important alternative tourism types that generate high income for the tourism sector. Achieving this high income can undoubtedly be achieved by loyal tourists who have created a strong gastronomic image, strong gastronomic awareness and emotional belonging. In this study, the effects of emotional belonging and perception of gastronomy image of tourists on Turkish cuisine were investigated. 430 foreign tourists staying in hotels in Ayval?k were interviewed within the scope of the research. These individuals were identified by easy sampling method. In the study, significant and positive effects of emotional belonging on gastronomy image and gastronomy awareness were determined. It has been concluded that the image of gastronomy also has positive and significant effects on the awareness of gastronomy. Based on the results of the research, a number of recommendations were made to tourism stakeholders.

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