THE EFFECTS OF MOVIES AND SERIES OF TOURISTIC DESTINATION PREFERENCE

Abstract

Author(s): U?ur AKDU• Mehmet Halit AKIN

Decision-making and purchase process of the tourists has been a topic always keeps its importance. Decision-making and purchase process of a holiday begin this questions: 'Where to go' and 'Which destination?' At this point, tourist's expectations are very important. Most of the time, personal tastes of people are directed to the expectations and it may be an important function in destination choice. In recent times, destinations are placed in high demand films create a new holiday area for tourists. Destinations represented by the movies and touristic attractions performed in line with the expectations of consumers developed as a 'Movie Tourism' by Hudson and Ritchie (2006) at the first time. The aim of this study was to examine the effects of the films about consumer preferences and destinations and to present proposals in this direction. When the survey results are analyzed, is seen that to the most participants (35.5%) visit to movie destinations for just see or experience the cultural values and respectively followed see the natural beauty (26.3%) and (23.9%)see the historical value

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