THE EFFECT OF UNIVERSITY STUDENTS? USE OF SOCIAL MEDIA ON THEIR SOCIAL RELATIONS

Abstract

Author(s): Kemal AVC

The social media applications that are led by the internet technology is without doubt the most important communication phenomenon achieved by the humanity. The applications that are called as social media, new media and social networks and others offer individuals an opportunity for communicating and reaching instant information without much cost. Providing these infrastructural instruments to the individual has given way to the opportunities for him/her to construct his/her personality and identity, to express his/her views on life, and to present himself/herself at will. Today, in all over the world, most of the relations are started and maintained through the social media. Therefore, the citizens of the world use social media in all steps of their relations. It is known that the young generations called as digital natives in the literature, use social media mostly. The aim of this paper is to determine the habits of university student’s use of social media and to find out the effect of social media in their relations. Fort this aim, a measurement was developed in order to evaluate the habits of using social media and the effect of using social media by the Abant ?zzet Baysal University students and a questionnaire was conducted with 424 students selected through random sampling. In the research, beside serious findings about the students’ use of social media, findings also indicate how the habits of using social media influence students’ relations. Briefly, the importance of the study stems from the fact that it considers the habits of using social media and the influence of these habits on the relations together.

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