THE EFFECT OF LOGISTICS PERFORMANCE ON COMPANY PERFORMANCE AND EXPORT PERFORMANCE

Abstract

Author(s): M. ?hsan UBUKU

Companies that want to reach consumers in the foreign markets have to deal with both a lot of competitors and more formality.Companies should take advantage of their position in the foreign market and take a marketing policy accordingly. In this way, incr easing the loyalty of the customers in the foreign market and increasing the sales of the company, which is the main purpose of the company, will make it easier to make profit. In order for companies to realize these goals, the performance of the company is expressed as the importance of customer satisfaction, analyzing customer needs and producing goods and services to meet these needs. have high performance in export performance. Thus, it is likely that firms with these three performance criteria will be more successful in the foreign market.In this study; The relationship between logistics performance and company performance and export performance of exporters in TRA 1 Level 2 Region were examined. The aim of the study is; The aim of this course is to show how the performance of logistics performance affects the performance and export performance of the companies and how the export volume of firms can be affected. As a result of the study; It was determined that the logistic performance of the firms had a positive effect on the firm performance and export performance. It is also concluded that there is a positive and significant relationship between firm performance and export performance.

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