Menu

THE EFFECT OF GLOBALIZATION ON CONSUMPTION CULTURE: TECHNOLOGY CONSUMPTION

Abstract

Author(s): Mehmet ?ükrü NAR

In recent years, rapid developments in information and communication technologies have led factors of globalization and these developments debatable in many ways. Today, increased dependence of technology and individuals who live pretty much everything in a virtual culture environment enabled changes in their identities and even in their consumption preferences. Thus, forms of expression of individuals within the community have become indexed to the goods consumed. For example, many main determinant elements of personal preference-oriented perception such as brand names of shoes or clothes, favorite meals and music types have focused on consumed or adopted goods of an individual. Although it has been thought that such a situation is considered to be associated with level of development of communities, this conclusion is misleading. Relationships established in virtual worlds lead people to isolate themselves from their societies and individuals try to overcome this problem by consuming. Thus, the perception of a society where everything is based on consumption is strengthened among people. In this study, the effect of popular culture elements, which are important tools of globalization, on consumption has been discussed in a theoretical sense.

Announcements

You can send your paper at Online Submission System

  • The Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararası Sosyal Araştırmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google Scholar citation report
Citations : 7760

The Journal of International Social Research received 7760 citations as per Google Scholar report

The Journal of International Social Research peer review process verified by publons
Get the App