THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM) ON A TOURISTIC DESTINATION CHOICE

Abstract

Author(s): Faruk Y├ťKSEL* Burhan KILI├ç

This study is performed to determine the effect of e-WoM on a touristic destination choice. Population of this study is the tourists that visit Marmaris. The sample of the study is resricted with Turkish, Russian and English tourists who visit Marmaris the most. Questionnaire form is used as a data collection tool in this quantitative research. Frequency distributions, percentage distributions, arithmtic averages and standard deviations of the datas were analyzed by using descriptive statistical methods. Moreover, for the purpose of the study, Pearson Correlation Analyze were used for determining the relationship between variables and simple regression analysis were used for measuring the effect level between dependent and independent variables. The outcome of the study, there is a positively relation between using e-WoM before choosing Marmaris destination and image and also between image and the effect of e-WoM on tourists’ touristic destination choice, and image is effective on a destination choice.

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