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THE EFFECT OF ATTITUDES AND THOUGHTS OF CONSUMERS TOWARDS SOCIAL MEDIA ADS ON THEIR BUYING BEHAVIOURS

Abstract

Author(s): Leyla LEBLEB?C? KOÇER, Figen ARSLAN KOÇKAYA

This study was carried out to determine the effect of attitudes and thoughts of consumers towards social media ads on their buying behaviours. 351 administrative staff working at Cumhuriyet University were participate in the research. Data were collected through a survey questionnaire, in which a Likert Type Scale with 30 question and demographic questions about answerers was used. In the result of the study, it is found out that , that there was a significant relationship between the income and buying/not buying the products seen on social media ads. Furthermore, “the necessity of social media ads for society, consumer and businesses” and “the informative aspect of social media ads” were affected the buying potential of consumers for the products seen on social media ads.

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Citations : 27

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