THE DEVELOPMENTS OF THE FIRMS BEFORE AND AFTER SPORT SPONSORHIPS

Abstract

Author(s): Mustafa Taha DEM?R, Mehmet EB?, Murat EL?Z

The aim of this study is to examine the companies' management of sporting activities in terms of corporate communications. In order to determine the effects of sports activities for corporate communication, the data of 5 constitutional companies, invested on sports activities and/or sports players, are subjected which are before and after sponsorships. It is thought that the sponsorship investments of companies are generally positive in terms of the development and recognition of the companies, but this effect varies depending on the sector and the target group.

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