Author(s): Aytekin KALKAN, Eren GÖNÜL
Tourism researches in the World have shown that cultural heritage products provide positive contributions to tourism, and as a result, new trends in 'shared memory and shared experience' are highlighted. The purpose of this study is to determine the Giant Reed (Arundo Donax L.) knitting, one of the traditional handicrafts of Anatolia which is rich in cultural sense and having unique folkloric values, in the context of occupational folklore and to find out its use as a touristic product as being a beach umbrella. For this purpose, interviews were held with the people keeping this handicraft alive in Söke region in the Lower Meander Basin and datas from the interviewers were collected and analyzed by descriptive analysis method. It is believed that the results of the study will provide ideas and guidance for tourism sector, local people and administrators, entrepreneurs for the business world and the relevant departments of ministry of culture and tourism.