STRATEGIC COMMUNICATION ACTIVITIES APPLIED TO INTERNATIONAL SPORTS ORGANIZATIONS: COMPARISON OF TURKEY AND THE UNITED STATES

Abstract

Author(s): Ecem HANBAY, Ayla OKAY

Communication activities of the sports organizations is one of the most important study fields which is an up close look to the sports sciences and the communication sciences. Services given to the countries, athletes, employees, attendants, spectators have to be professional, complete and smooth. Otherwise, possible mishaps and unfavorable situations that occur during the competitions will rebound to the entire organization. Therefore, sports scientists and communication scientists need to execute these organizations together. In this thesis, the Strategic Communication Activities applied to international sports organization have been examined. As a result of the examination of the strategic communication activities applied to international sports organizations; the aim of the study is to show how effective the organization is and what is the share of the organization in success and failure. Thus, the study has tried to contribute to sports and communication fields by examining the strategic communication activities of the Istanbul Marathon, which was organized in Istanbul City of Turkey, and Miami Marathon, which was organized in Miami City of the State of Florida of the United States of America, by evaluating those organizations in terms of sports management and organization. Within that scope; a survey form was conducted among the people who worked in the marathon organization in Turkey and America. The data obtained from the research has been analyzed by using the program SPSS (Statistical Package for social Sciences) for windows 22.0. Descriptive statistical methods such as number, percent , deflection have been used during the evaluation of the data. The relation between group variables have been tested with "Chi-square" analysis. T-test has been used in comparison with quantitative continuous data between two independent groups. According to the survey results, there seems to be no big differences between the strategic communication activities that have been examined in United States and in Turkey. It has been determined that in both countries that the web sites are the most often used and are the only strategic communication channel and they care about the strategic communication department and the strategic communication departments had been around for years ad also the strategic communication departments are the only arbiter on making related decisions. Additionally , it was observed that Guest Relations departments often have significant effect on making strategic communication decisions and the guest relation departments are units that are pursued by a professional support. Besides, it was determined that the budget that is put aside for strategic communication in United States is more than Turkey.

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