SOFT POWER OF THE UNITED STATES: IMPACT OF THE UNIVERSAL VALUES ON TURKEY

Abstract

Author(s): Emrah AYDEM?R

This study was conducted in order to reveal the perceptions of the students of the Department of Journalism in the Faculty of Communication in Turkey on the America’s soft power, with reference to the recent discussions on the soft power of the United States. In the study, in which the focus group discussion technique was used, it was researched whether universal values had an impact on the positive view towards the United States and whether they built trust and credibility. Discussions, which involve three focus group sessions with 120-minute interviews, were held. In the study, in which the obtained data is supported by the literature, the impact of universal values on the positive view towards the United States and on the building of trust and credibility was assessed by participants in terms of United States internal and external politics. At the end of the study, it was emphasized that universal values would not build trust and credibility for the United States if the inconsistent political approaches were not shown and dialogue was not established, and that they could not achieve the desired behavior on the target group.

Announcements

You can send your paper at https://www.scholarscentral.org/submissions/international-social-research.html

  • The Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararası Sosyal Araştırmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google Scholar citation report
Citations : 27

The Journal of International Social Research received 27 citations as per Google Scholar report

The Journal of International Social Research peer review process verified by publons
Get the App