Author(s): H. Altu? TANCA, Fatma ÜNAL

Data helping us to understand the advertisements are being acquired by semiotic analysis. Concepts included in the model of semiotic linguistics are being adapted to communication phenomenons (advertisement, TV shows, movies etc.) and semiotic analysis on the texts are being applied by the examination of indicators and the relations of indicators with the texts. With the study done under this context, it is used a comparative review of logo, background, characters and similar visual texts; sensory texts like music and external sounds and slogan which is both sensory and visual text is being applied. In this research, it is made a semiotic analysis to find the answer of the question “What are the results of educational public spot advertisement’s (PSA’s) semiotic analysis? (PSA about book reading habits)” In the educational PSA about book reading habits, made by the request of Ministry of Education of Turkey, 3 major flows have been emphasized. These are; sensory, visual and textual contexts. Events happening during the flow have been separated by scenes. In general, It is reached to the conclusion that the semiotic analysis of the PSA prepared, has many of the requirements of a PSA definition. According to the findings reached; on the PSA, a research on semiotic dimension of the public communication and message analysis of perception, has to be done.


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