Author(s): Naciye TOK?? Renan TUNALIO?L
Rural tourism is a versatile activity involving versatile applications such as nature-based festivals, traditional events, which has historical dimension, art exhibitions, public theater, educational travel, etc. Nature-based festivals within rural tourism activities can be designed as activities taking place in the collective memory of the continuity society, predominantly bringing one or more traditional products, historically predetermined by the local community and local people into the forefront. Festivals, as long as they are properly managed in rural tourism areas, can make a significant contribution to the local development in addition to the the introduction of the product on national and international platforms, festivals contribute to the increasing and branding the touristic potential of the region where the is organized. Festivals create strong and active images as well as cultural themes with increasing the awareness of the rural area where festivals are organized, attracting more attention and storytelling of the reasons for emergence of festivals and their development. In this regard, representatives elected by local people, municipalities at the level of local authorities are the most important stakeholder organizations. In this study, in the town of the Sultanhisar, Ayd?n province, on 21st March, 1940, the historical development, continuity of the "Nysa, Agriculture, Strawberry, Culture and Art Festival" organized for the first time with the name of "Orange fair" which started as part of the festival, the contributions of the region to the culture and economy, what type of events are included in the festivals of the region from the viewpoint of the local government and stakeholders have been researched.