ROLE OF THERMAL TOURISM IN DESTINATION BRANDING

Abstract

Author(s): Z. Beril AKINCI VURAL, Tu?ba ?B??

Nowadays thermal tourism activities undertake important roles in destination branding process. With the support of thermal tourism activities, destinations might act as the host to significant economical and social development movements. Relevant public relations and promotional activities are supported by thermal well-built hotels built to suit today's conditions. It can be seen that destinations that place destination brand on thermal tourism activities can be transformed into strong city brands if appropriate conditions are established The ones that poisition its destination branding strategy into thermal tourism activities can easily turn into strong city brands if necessary conditions are created.. In order to create strong thermal destination brands, it is important to establish modern and extensive thermal hotels, carry out all needed PR and publicity activities with the coordination of local goverments and public. Several public relations and promotional activities to increase interest in the thermal tourist destinations are studied in this way. There is a destination called Afyonkarahisar which places the destination brand on thermal tourism in our country which name is Turkey. Afyonkarahisar is often known as one of the leading thermal tourism areas in Turkey. Thermal tourism and various destinations in Afyonkarahisar region are trying to create destination brands with various studies.

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