REPRODUCTION OF FOLK CULTUREIN CENTER OF POPULAR CULTURE : TYPE OF “UTANMAZ ADAM”

Abstract

Author(s): Songül ÇEK

Modern life and globalization is considered a common question that gradually destroyed the traditional elements which is include in folk narrative types. In general objection, modernity and popular culture is seen as opposite concepts. Therefore, gaining power of modernism and expanding dominated field, folk culture elements are also shade away. But there is a remarkable point that some of imaginary heroic types, which are met in folk life, actually isn’t deleted but permanently changing the name and type is that they occur again and again. Popular culture’s tactics and language games, which are also protect and recreate them, add new look to narrative folk heroes. In this paper, it will be looked to popular culture field as alternative forms of modern life and will be discussed the language and life style of ordinary people’s, who is liveing in the city as well as outside the city, reflects the popular culture heroes in what form they take shape and work.

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