REPRESENTATION OF WOMAN IN NEW MEDIA

Abstract

Author(s): Derya ERTRK, Muharrem ZDEM?R

The cultural roles that social perception imposes on men and women undoubtedly continue to shape the advertising perception. It is known that both traditional media and new media have great importance in terms of presenting roles in Turkish society, which is accepted as a patriarchal society. It is not overlooked that women are featured as sexual objects in advertisements. It is seen that the phenomenon of women in advertisements has become more important as traditional mass media have been replaced by social media from new media. The fact that human beings, who opened up to the world with Web1, communicate and interact with people they do not know from one end of the world to the other through Web2, shows that they bring the general perception to the forefront of using women as objects in global media and racial studies. Within the scope of this study, whether women are used as sexual objects in the latest commercials published by Girne American University and Eastern Mediterranean University on the official social media accounts of Girne American University and Eastern Mediterranean University in 2019 will be analyzed with the scientific study method.

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