Author(s): Prof. Dr. Huseyin DIKME*, Dr. Ogr. Uyesi ipek Sucu and Celal DURMUS
A business can initiate a social responsibility activity for purposes such as managing and changing attitudes and perceptions towards itself or its services, raising awareness, and for this purpose, it can take action to solve a social problem. In this way, both the institution and the society gain some benefits. Businesses gain profit by creating a positive awareness in the minds of their target audiences and by satisfying their expectations in the areas they need. In this direction, health institutions also tend to leave a positive impression in the media by carrying out social responsibility projects. Employee relations management is among today's important strategies. Technological changes in the healthcare sector bring about differences and cause competition. Effective communication in the media, which is important in achieving success and making a difference in health institutions, requires being employee-oriented. This study focuses on employee relations in healthcare institutions and the impact of social responsibility activities on institutions.
The Journal of International Social Research received 7760 citations as per Google Scholar report
