RECONSTRUCTION OF THE TRADITION IN POST-MODERN WORLD: THE USAGE OF THE OTTOMAN CULTURAL COMPONENTS IN ADVERTISEMENTS

Abstract

Author(s): M├╝ge ELDEN, Is?l KARPAT AKTULU, ├ľzen OKAT ├ľZDEM

While considering postmodernism as combining the different and the opposite; the new and the old to create a new world, it is possible in contemporary world to come across with reinterpretation of retrospective components constantly. Accordingly, the marks of Ottoman period as representative of recent history coincide in the daily lives of modern Turkish people to a large extent. The most important reflection of modern world people's daily lives is observed in living areas and clothing. Therefore, in this work it's aimed to revealing the marks of the Ottoman Culture through its reflections to our daily life and analyzing the advertisements in decoration magazines. In this way, it's obtained information about reconstruction of the tradition in post modern world.

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