Author(s): Tu?ba AYDIN ├ľZT├ťRK Song├╝l KARAHASANO?LU

Internet contains both media and technological features. Social media networks have spread all around the world recently and as a result reflected on many sides of life such as economic, cultural and social. As one of these sides, music transforms both audience and musician with its own nature. In this study, especially music business, musicians and audience profiles those have been transforming during the social media era are focussed. With in scope of the study, concepts new media and social media are presented basically. Then significance of both traditional and new media in terms of music business is pointed out. Social media creates a new form of stage for musicians, via this new platform, as tendency to visuality and consumption increases , relations between star and fans are changed. Besides, the issue can not be separated from economic and political bindings.


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