Author(s): Ila GUPTA
The present paper is aimed to examine the public signage system in small cities and towns where a large population consists of uneducated or less educated people who are not able to benefit from the public signage system. A case study is presented of a typical Indian town to demonstrate the problem. Based on an intensive interaction with affected persons at such places, a design solution has been developed and presented which essentially aims at incorporating user-friendly graphics along with the text in a sign representation, in addition to selection of appropriate size, color, background and its placement. It is noted that the proposed recommendations are also suitable for persons with disability (with the exception of visually impaired persons). Further, the system is also eminently suitable to persons of other languages, making it highly effective in a multilingual society.