PROVERBS AND IDIOMS RELATED TO THE CHANGE IN TURKISH LANGUAGE: A CONTENT ANALYSIS

Abstract

Author(s): Emet GREL, Azra NAZLI, Neslihan ZMELEK TA?

This study addressed change, which is a vital phenomenon and the main action of disciplines such as communication, economics, and marketing in terms of its place and importance in Turkish culture. Within the scope of this study, the phenomenon of change was first clarified, and its relationship to similar concepts was addressed to form a conceptual background. Then Turkish proverbs and idioms related to change were examined through a qualitative and descriptive study using the content analysis method in order to uncover the approach of Turkish culture to change.

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