PRIVATE HEALTH INSURANCES AS STRATEGIC ENVIRONMENTAL FACTORS: A MIXED METHOD RESEARCH ON ADMINISTRATIVE PERCEPTIONS AND INDIVIDUAL DIFFERENCES

Abstract

Author(s): Oktay YANIK

This study aims to reveal the impact of private health insurances, which are increasing day by day in the insurance sector, on the strategic perceptions of managers of healthcare institutions and the demographic factors that determine this impact. In order to examine the questions of the research, qualitative and quantitative research methods were used together with mixed method approach. For this purpose, data were obtained from 16 managers working in private healthcare institutions through an individual interview form which was formed by the researcher to be used in the qualitative analysis phase. Subsequently, a questionnaire form including the strategic perceptions and demographic variables was applied on 152 healthcare managers. The findings indicate that private health insurances constitute one of the strategic management arguments for private healthcare institutions but they are not important enough to determine basic management strategies. In addition, it was concluded that some perceptions about private health insurances differed in terms of gender, management level, and institution type.

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