Author(s): Melike BAKAR FINDIKCI
Metaphor, which has got a substitute role for words such as symbol, allegory, simile, borrowing or similitude, has been used in many areas from past to present. Metaphor provides forming a connection between two things which have got no relation by building a mental borrowing. Examples of metaphor are seen on the cave wall paintings' depictions in history. Plato expressed metaphorical meaning by drawing attention to the other reality beyond the obvious. Therefore, depicting and indicating the obvious to something else is also associated with Plato's Theory of Mimesis. In this regard, reflection has got an influential place in metaphorical expression. Metaphors based on resemblance provides expressing the newly learnt information via old knowledge. Metaphor, as being an essential constituent of communication, is also widely used in the visual communication area. Preferring indirect speech style in visual communication has provided them collaborating with metaphorical understanding. Thus, the usage of metaphor has got a place in visual communication tools as well as causing statements to be more influential and catchy. Within this context, German-born graphic designer Pierre Mendell's designer identity, design understanding and the metaphors represented by the images in his opera posters have been analysed in this research. Metaphors in posters have been interpreted in accordance with the Conceptual Metaphor Theory by Lakoff and Johnson. It has been seen that the designer presents the message he wants to convey to the audience with much richer content thanks to the metaphors he used in the posters.