Author(s): Derya SARDI, Hatice HARMANKAYA
The fact that fashion is changing with fast cycles in a globalizing world leads people and companies to look for innovations. The competition in the marketplace in the clothing sector is therefore quite high. It is possible for companies to leave their competitors behind and make their products preferable by adding differences to their designs. It is not enough for designers to design clothes that focus on form an9d style, so they also need to use ornament techniques in their designs. For this reason, identification of consumer desires and expectations about ornament is important for the creation of garment designs. In this research, opinions of women consumers who work and who do not work on ornaments in clothes, buying habits according to ornament features and information about ornament techniques have been unearthed. The research, which is of descriptive method, is focused of working and non-working women living in Istanbul and the sample is composed of 813 working and non-working volunteer women randomly selected on the European and Anatolian sides of the city. The questionnaire was used as a data collection tool. The results of these questionnaires have been analyzed and interpreted with the help of SPSS program. The data obtained are given in percentage tables and cross-table findings of working and non-working women are explained below the percentage tables. In addition, the T-test findings of the working and nonworking female consumers and the ANOVA test findings made intendant the questions with age variables are also given in the likert type tables. According to the research; although women want to ornament clothes, it has been determined that working women prefer to ornament more than non-working women. It is also noteworthy that women do not want to ornaments in their lower body garments. It is concluded that both groups have problems in clothes ornament and that the women who do not work know more about garment ornament techniques when compared to their non-working counterparts.
The Journal of International Social Research received 7760 citations as per Google Scholar report
