MOBILE MARKETING AND THE USAGE OF MOBILE TECHNOLOGY IN TOURISM

Abstract

Author(s): ├ľzlem S├ťR├ťC├ť Ali Turan BAYRAM

Mobile marketing is one of the fastest growing areas of technology-focused marketing. The High rate of return and the interaction activities can be carried out with mobile marketing called marketing activities carring out by mobile devices without space limitation. Adaptation to changing marketing practices with developing technologies has become a necessity in today's conditions. The tourism sector is also trying to adapt to these developments as other sectors. In this study, it has been aimed to reveal in what way handling to tourism management’s mobile Technologies in terms of marketing . In this context, Cases has been examined and suggestions has been offered.

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