MEDIA REFLECTION OF GEOGRAPHICAL INDICATION ISSUE IN CULTURAL PRODUCTS

Abstract

Author(s): m羹r ALYAKUT

Abstract A society has protect and promote cultural products spread by the mass media. Geographical indications reveals cultural products and its characteristics and brands local’s special products as well as contributes to income of producers and the formation of different jobs for the rural population. Issue which has a significant share in the global market has gained importance in recent years and reflected in the media with a variety of sizes. This research aims to investigate how the media has been the subject of geographical indication and which aspects involved with. Document review of qualitative research methods was used in the study. Sectoral magazines which broadcast common content for geographical indication with purposeful/ sampling method in ABD, England and Turkey. Theese secterol magazines are Apelasyon (Turkey), National Farming Magazine (UK) and Global Trade Magazine (USA). Text news which have ‘’geographical indication’’ in theese mahazines word were searched in 2014-2015 (first 11 months). Content and text analysis was performed text news identified by the scan and results were depicted. Consequently, geographical indication issue studied magazines in three countries has been reflected in media with 7 news and 15 photos in total. All magazines dealt with the issue all aspect including socio-cultural, economic, political and cultural product in news examined; but it was determined that magazines in accordance with publishing and country interests highlight import dimesion of issue and inform the public. Accordingly, Apelasyon and Farming magazines has put forward ‘’socio-cultural’’ dimesion of issue with highest frequency ( 37.81%- 35.00%). Global Trade Magazine has put forward ‘’economical dimesion’’ of issue with highest frequncy (46.31%). Keywords: M

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