MARKETING STRATEGIES AT SLOW CITY MUNICIPALITY SERVICES

Abstract

Author(s): G羹lhan SA?IR

The purpose of this research is to explain service-marketing strategies of the slow city municipalities. In this research, marketing practices, applied for giving service which has to be comply with the slow city criterias of Seferihisar Municipality which has a first slow city title of Turkey after it became slow city, is researched. Demi-structured interview technique is applied in this research. The data obtained from the result from the research is that; Seferihisar Municipality apply the marketing strategies effectively after it became slow city.

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