INVESTIGATION OF NOMOPHOBICITY LEVEL IN THE CONTEXT OF TYPE A AND B PERSONALITIES AND THE EFFECT ON INTERNET PURCHASING BEHAVIOR

Abstract

Author(s): Cansu TOR KADIO?LU? Alaiddin KO?AR**

Smart phones have emerged and become widespread day by day with the rapid development of technology. Thus, people spend more time with their phones and do most of daywork through these smart phone However some people have become addict on using these phones for longer than normal use (nomophobia). As a result of, consumers have started to spend more time on the internet and online shopping has started to increase rapidly. In this study, the effect of nomophobicity of consumers on online buying behaviors, whether there is a difference in nomophobicity and online buying behaviors of consumers who have got A and B type personality and whether nomophobicity differed in terms of demographic variables were examined. As a result of the research, it has been found that nomophobicity level positively affects the online buying behavior and nomophobicity levels and online buying behaviors are differed between consumers who have got A and B type personality characteristic According to findings of demographic variables, the level of nomophobicity was different in terms of marital status and age groups but not different in terms of gender, education degree and income group. K

Announcements

You can send your paper at https://www.scholarscentral.org/submissions/international-social-research.html

  • The Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararası Sosyal Araştırmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google scholar citation report
Citations : 27

The Journal of International Social Research received 27 citations as per google scholar report

The Journal of International Social Research peer review process verified by publons
Get the App