Author(s): Engin U?UR

French graphic artist Edouard Allegret designed the emblems of the 55 clubs of the world, which are globally recognized in Turkey, in May 2017 in geometric style and presented them to the discretion of the public. Graphic Designer Allegret's designs have a special place in terms of putting the free working tempo out of the professional working system (except for the demand of the club managers on request) or without any material expectation of the competition style. These designs should be regarded as simplified revisions geometrically, in principle. Last time, both in the world and our country has received both acclaim and numerous criticisms. The vast majority of the criticisms constitute reflexive reflexes with club belonging. The main thing to do is to be the laborers of the graphics industry. Just as it is in other branches of art, the artist conveys his own thoughts, impressions and interpretations of his works through his work. Although the artist permits interpretation of the work he presents, it is primarily his point of view that the artist advocates. However, in terms of the ordering and constraints of graphic design, there is also an industrial product size as much as the artistic dimension. For this reason, the evaluation of graphic design products differs from the critical structure of other art branches. Since Logon is responsible for promotional, advertising, sales and marketing purposes, it is assessed to what extent it has reached the expected goal. It is a comparative analysis of Allegret's designs, considering the originals. Allegret's 55 designs in geometric style were randomly selected and evaluated according to design concepts. The evaluations should be considered to vary from person to person even though it is done within the framework of garafik design concepts that have emerged as a result of many years.


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