IMPROVING UNIVERSITY STUDENTS? ENTREPRENEURIAL ATTITUDE THROUGH LEARNING BY DOING METHOD

Abstract

Author(s): Zaidatol Akmaliah LOPE PIHIE, Afsaneh BAGHERO

Employing effective pedagogy methods has been considered as influential in developing students’
attitudes toward entrepreneurship. However, there is limited empirical research on the impact of
entrepreneurship pedagogical methods on students’ attitudes toward entrepreneurship. The core purpose of this
study was to determine the influence of “learning by doing”, as one of the most suggested entrepreneurship
pedagogy methods, in enhancing different aspects of students’ entrepreneurial attitude. A total of 193 students
from one university in Malaysia were selected as respondents. The findings indicate that university students
who had undertaken entrepreneurship course through “learning by doing” pedagogy scored significantly higher
in achievement behaviour, achievement cognition, self-esteem cognition, and innovation cognition compared to
their counterparts. However, t-test analysis was conducted to identify differences on entrepreneurial attitude
based on students’ entrepreneurial aspiration. Findings revealed that students with positive aspiration toward
entrepreneurship scored higher mean and significantly different compared to the others for most of the
entrepreneurship attitude aspects.
 

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