Author(s): Fatih ERCAN, Osman E. ÇOLAKOĞLU

The spread of social media as an important online communication medium for individuals has also made companies to be actively present in these areas. Companies using social media applications like Facebook try to establish customer e-loyalty through long term interactive relations with their customers. The aim of this study is to determine the possible impacts of social media for hotel enterprises on their customers’ e-loyalty in the context of relational benefits. The data was collected from the questionnaire which conducted 462 people following the official Facebook page of hotel enterprises. Relevant analyses for the study purpose was made by using IBM SPSS Statistics 20.0 for Windows program. According to correlation analysis result, as relational benefits obtained by the followers are increase, followers’ e-loyalty to the Facebook page of hotel enterprise is increase on an equal basis. However, according the regression analysis result, hedonic benefits, functional benefits and confidence benefits obtained by the followers from the official Facebook page of hotel enterprises have positive impact on customer eloyalty


You can send your paper at Online Submission System

  • The Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararası Sosyal Araştırmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google Scholar citation report
Citations : 7760

The Journal of International Social Research received 7760 citations as per Google Scholar report

The Journal of International Social Research peer review process verified by publons
Get the App